Intention to purchase halal cosmetic products
The main objective of this research is to examine the factors influencing customer intention to purchase halal cosmetics in Malaysia especially by University students. The research investigates on four factors that affect the intention to purchase halal cosmetics in Malaysia which are attitude, subj...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Language: | English English English |
Published: |
2020
|
Subjects: | |
Online Access: | https://etd.uum.edu.my/9263/1/s814482_01.pdf https://etd.uum.edu.my/9263/2/s814482_02.pdf https://etd.uum.edu.my/9263/3/s814482_references.docx https://etd.uum.edu.my/9263/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.uum.etd.9263 |
---|---|
record_format |
eprints |
spelling |
my.uum.etd.92632023-10-18T07:46:39Z https://etd.uum.edu.my/9263/ Intention to purchase halal cosmetic products Cik Mazlina, Che Omar HF5001-6182 Business HF5415.33 Consumer Behavior. The main objective of this research is to examine the factors influencing customer intention to purchase halal cosmetics in Malaysia especially by University students. The research investigates on four factors that affect the intention to purchase halal cosmetics in Malaysia which are attitude, subjective norm, perceived behavioural control and brand awareness. Data were collected from 400 female students in Universiti Utara Malaysia. The internal consistency reliability test of Cronbach’s Alpha indicated that all scale items were proven reliable. Correlation and Multiple Regression were used to examine the relationship between independent variables and dependent variable. The results showed that there are positive relationships between the four factors and intention to purchase halal cosmetics. The result also showed the attitude is the most important factor in affecting customer intention to purchase halal cosmetics in Malaysia. 2020 Thesis NonPeerReviewed text en https://etd.uum.edu.my/9263/1/s814482_01.pdf text en https://etd.uum.edu.my/9263/2/s814482_02.pdf text en https://etd.uum.edu.my/9263/3/s814482_references.docx Cik Mazlina, Che Omar (2020) Intention to purchase halal cosmetic products. Masters thesis, Universiti Utara Malaysia. |
institution |
Universiti Utara Malaysia |
building |
UUM Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Utara Malaysia |
content_source |
UUM Electronic Theses |
url_provider |
http://etd.uum.edu.my/ |
language |
English English English |
topic |
HF5001-6182 Business HF5415.33 Consumer Behavior. |
spellingShingle |
HF5001-6182 Business HF5415.33 Consumer Behavior. Cik Mazlina, Che Omar Intention to purchase halal cosmetic products |
description |
The main objective of this research is to examine the factors influencing customer intention to purchase halal cosmetics in Malaysia especially by University students. The research investigates on four factors that affect the intention to purchase halal cosmetics in Malaysia which are attitude, subjective norm, perceived behavioural control and brand awareness. Data were collected from 400 female students in Universiti Utara Malaysia. The internal consistency reliability test of Cronbach’s Alpha indicated that all scale items were proven reliable. Correlation and Multiple Regression were used to examine the relationship between independent variables and dependent variable. The results showed that there are positive relationships between the four factors and intention to purchase halal cosmetics. The result also showed the attitude is the most important factor in affecting customer intention to purchase halal cosmetics in Malaysia. |
format |
Thesis |
author |
Cik Mazlina, Che Omar |
author_facet |
Cik Mazlina, Che Omar |
author_sort |
Cik Mazlina, Che Omar |
title |
Intention to purchase halal cosmetic products |
title_short |
Intention to purchase halal cosmetic products |
title_full |
Intention to purchase halal cosmetic products |
title_fullStr |
Intention to purchase halal cosmetic products |
title_full_unstemmed |
Intention to purchase halal cosmetic products |
title_sort |
intention to purchase halal cosmetic products |
publishDate |
2020 |
url |
https://etd.uum.edu.my/9263/1/s814482_01.pdf https://etd.uum.edu.my/9263/2/s814482_02.pdf https://etd.uum.edu.my/9263/3/s814482_references.docx https://etd.uum.edu.my/9263/ |
_version_ |
1781708415795462144 |
score |
13.154949 |