Sparkling Surabaya: stakeholder participation in the implementation of a city brand

Tourism stakeholders are groups of people or individuals with a role, objective and capacity to participate in the city branding process. A city that has the potential to attract visitors can be considered as a destination. Branding of a city can give the city a competitive advantage over the rest....

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Bibliographic Details
Main Author: Indrianto, Agoes Tinus Lis
Format: Thesis
Language:English
English
English
Published: 2019
Subjects:
Online Access:https://etd.uum.edu.my/8972/1/S94956_01.pdf
https://etd.uum.edu.my/8972/2/S94956_02.pdf
https://etd.uum.edu.my/8972/3/S94956_references.docx
https://etd.uum.edu.my/8972/
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