The relationship between service quality, customer satisfaction, and hedonic value on generation Y customer loyalty in the context of superstores in Bangladesh: the mediating role of corporate image

• 第一著者: Alam, Mirza Mohammad Didarul
• フォーマット: 学位論文
• 言語: English; English; English; English
• 出版事項: 2020
• 主題: HF5415.33 Consumer Behavior.
• オンライン･アクセス: https://etd.uum.edu.my/8851/1/Deposit%20Permission%20Not%20Allow_s901643.pdf; https://etd.uum.edu.my/8851/2/S901643_01.pdf; https://etd.uum.edu.my/8851/3/S901643_02.pdf; https://etd.uum.edu.my/8851/4/s901643_references.docx; https://etd.uum.edu.my/8851/

With the face of immense competition, today's retailers are struggling more to retain their existing customers. This scenario is even worse in the superstore sector in Bangladesh particularly who are dealing with Generation Y customers. Inherently, Generation Y customers exhibit less loyalty bu...