The relationship between service quality, customer satisfaction, and hedonic value on generation Y customer loyalty in the context of superstores in Bangladesh: the mediating role of corporate image

• Main Author: Alam, Mirza Mohammad Didarul
• Format: Thesis
• Language: English; English; English; English
• Published: 2020
• Subjects: HF5415.33 Consumer Behavior.
• Online Access: https://etd.uum.edu.my/8851/1/Deposit%20Permission%20Not%20Allow_s901643.pdf; https://etd.uum.edu.my/8851/2/S901643_01.pdf; https://etd.uum.edu.my/8851/3/S901643_02.pdf; https://etd.uum.edu.my/8851/4/s901643_references.docx; https://etd.uum.edu.my/8851/

With the face of immense competition, today's retailers are struggling more to retain their existing customers. This scenario is even worse in the superstore sector in Bangladesh particularly who are dealing with Generation Y customers. Inherently, Generation Y customers exhibit less loyalty bu...