The influence of international firms semiotic advertising efficacy on Gen-Y brand equity and purchase intent of smart phones
The objective of this research is to demonstrate the influence of semiotic advertising efficacy on Generation Y’s brand equity and purchase intention towards smartphone. Semiotic advertising is an effective, modern approach to advertising that focuses on the use of different signs, symbols, images a...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2018
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| Online Access: | https://etd.uum.edu.my/8423/1/s818673_01.pdf https://etd.uum.edu.my/8423/2/s818673_02.pdf https://etd.uum.edu.my/8423/3/s818673_references.docx https://etd.uum.edu.my/8423/ |
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