Determinants of customer citizenship behaviour in Pakistan aviation sector of Pakistan

• المؤلف الرئيسي: Raza, Mohsin
• التنسيق: أطروحة
• اللغة: English; English; English
• منشور في: 2020
• الموضوعات: HF5001-6182 Business; HF5415.33 Consumer Behavior.
• الوصول للمادة أونلاين: https://etd.uum.edu.my/8389/1/s902113_01.pdf; https://etd.uum.edu.my/8389/2/s902113_02.pdf; https://etd.uum.edu.my/8389/3/s902113%20references.docx; https://etd.uum.edu.my/8389/

There is a rising interest in aviation sector branding strategies to gain customers’ supportive behaviour and loyalty towards a brand. It is important to know how branding strategies influence customers’ loyalty, and how to appeal to them to adopt citizenship behaviour. Therefore, the aim of the st...