The influence of personal and role factors in the formation of customer orientation behaviour towards the performance of financial planners in Malaysia
Customer orientation behaviour which refers to the marketing concept demonstrated by salespersons to assist customers in making purchasing decisions has been the subject of sustained interest for the past decades. Despite numerous studies undertaken on salesperson customer orientation behaviour, a...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8374/1/Deposit%20Permission_s93902.pdf https://etd.uum.edu.my/8374/2/s93902_01.pdf https://etd.uum.edu.my/8374/3/s93902%20references.docx https://etd.uum.edu.my/8374/ |
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