The structural relationships between customer based corporate reputation, organisation public relationships, corporate social responsibility, perceived organisational culture and transparent communication
Customer-based corporate reputation (CBCR) has been identified as an emerging area of study in the field of corporate reputation. Yet, limited research has been conducted in this area. Thus, this study aims to investigate the antecedents and a mediator of CBCR in the context of the Nigerian insuranc...
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| 格式: | Thesis |
| 語言: | English English |
| 出版: |
2018
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| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/8124/1/s900308_01.pdf https://etd.uum.edu.my/8124/2/s900308_02.pdf https://etd.uum.edu.my/8124/ |
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