Integrated marketing communication capability: an investigation in the consumer market of Pakistan

Every performance-oriented organization requires proper Integrated Marketing Communication (IMC) to communicate and persuade its stakeholders. Firms capable of effective planning and implementing IMC activities yield the benefits of better Campaign Effectiveness and Brand Market Performance. However...

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Bibliographic Details
Main Author: Ahmad, Ayaz
Format: Thesis
Language:English
English
Published: 2019
Subjects:
Online Access:https://etd.uum.edu.my/8041/1/s901201_01.pdf
https://etd.uum.edu.my/8041/2/s901201_02.pdf
https://etd.uum.edu.my/8041/
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