Relationship of brand image, in-flight service quality and passengers' satisfaction on repurchase intention
Repurchase intention is vitals in airline industry. A highly intense market demanded airline’s operators to remain competitive by maintaining customer satisfaction. This is because satisfied passengers have a higher propensity to repurchase the same brand. Based on the literature, brand image and in...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | English English |
| 出版: |
2019
|
| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/7947/1/s817572_1.pdf https://etd.uum.edu.my/7947/2/s817572-2.pdf https://etd.uum.edu.my/7947/ |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|