Determinants of mobile commerce adoption among university students in Malaysia
Mobile commerce has an increasing importance and development in offering a new platform to sell products effectively and efficiently. Despite numerous studies in the area of technology adoption, little is known about mobile commerce adoption in Malaysia and appropriate models that could explain the...
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Main Author: | Nurul Labanihuda, Abdull Rahman |
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Format: | Thesis |
Language: | English English |
Published: |
2018
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Subjects: | |
Online Access: | https://etd.uum.edu.my/7834/1/Depositpermission_s900434.pdf https://etd.uum.edu.my/7834/2/s900434_01.pdf https://etd.uum.edu.my/7834/ https://sierra.uum.edu.my/record=b1698975~S1 |
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