Criteria for Measuring Perceived Usefulness of Mobile Commerce Services
The objective of this study is to identify the important criteria for measuring perceived usefulness of m-commerce services. This study was conducted in UUM as a case study. Descriptive analysis, crobanch’s alpha, pearson correlation and linear regression were used for data analysis. The results sh...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2009
|
| Subjects: | |
| Online Access: | http://etd.uum.edu.my/1657/1/Wong_Ha_Ding.pdf http://etd.uum.edu.my/1657/2/1.Wong_Ha_Ding.pdf http://etd.uum.edu.my/1657/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|