Predictors of brand referral behaviors of cosmetic brand among gen-Y consumers
The purpose of this study is to examine the relationship between brand knowledge, brand personality, brand experience and brand referral behaviors among Gen-Y in context of cosmetic brand among UUM undergraduate business students. In total, 350 questionnaires were distributed to UUM School of Busine...
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| 格式: | Thesis |
| 語言: | English English |
| 出版: |
2018
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| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/7424/1/s820143_01.pdf https://etd.uum.edu.my/7424/2/s820143_02.pdf https://etd.uum.edu.my/7424/ |
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