Intention to use mobile coupon among millennials consumer in UUM
Mobile marketing platform (such as mobile purchase and mobile coupon) relatively new in Malaysia, as compared to other Southeast Asia countries. Hence, little is known on how millennials perceived and behave towards mobile coupon. Guided with UTAUT model, the purpose of this research is to examine t...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/7406/1/s820895_01.pdf https://etd.uum.edu.my/7406/2/s820895_02.pdf https://etd.uum.edu.my/7406/ |
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