Modeling of observer-based social media marketing for Saudi Arabia consumers.

• Main Authors: Alblowi, Mahmoud, Aloufi, Omar, Fallatah, Najmah, Allam, Ahad Abdulqader, Al-Dhaqm, Arafat
• Format: Article
• Language: English
• Published: Science Publications 2023
• Subjects: T58.6-58.62 Management information systems
• Online Access: http://eprints.utm.my/106451/1/ArafatAlDhaqm2023_ModelingofObserverBasedSocialMediaMarketing.pdf; http://eprints.utm.my/106451/; http://dx.doi.org/10.3844/jcssp.2023.825.835

Global change has been significantly amplified by the Internet's swift development of technology. The emergence of social media has marked a significant improvement in communication and information availability. Therefore, the social media marketing industry is a significant area used to advert...