Factors influencing purchase intention towards smartphone brand among adults in Selangor

The purpose of this study is to investigate the relationship of brand image, product features, price, and peer influence towards purchase intention on smartphone brand among adults in Selangor. A total of 384 questionnaires were distributed using convenience sampling method. However, only 311 set of...

Full description

Saved in:
Bibliographic Details
Main Author: Rospata, Mohamad
Format: Thesis
Language:English
English
Published: 2017
Subjects:
Online Access:https://etd.uum.edu.my/7356/1/s819237_01.pdf
https://etd.uum.edu.my/7356/2/s819237_02.pdf
https://etd.uum.edu.my/7356/
Tags: Add Tag
No Tags, Be the first to tag this record!
Be the first to leave a comment!
You must be logged in first