Malaysian food industry acceptance of genetically modified food

• Main Author: Siti Husmila, Hussin
• Format: Thesis
• Language: English; English
• Published: 2016
• Subjects: T Technology (General); TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: http://etd.uum.edu.my/6579/

The acceptance of an industry towards new technology would help them to be remained in the current competitive global market. For instance, Genetically Modified Food (GMF) is a new technology in Malaysia, also known as food biotechnology which has been produced through the modern genetic engineering method. Through the acceptance for commercializing GMF in the food production, comes many advantages for the food industry. Unfortunately, acceptance of GMF itself is an issue as portion of the food industry still prefer to accept and use non-GMF rather than GMF in their food production process. This circumstance happens due to several elements such as the strategy of the industry itself, complexity or stringency of government’s regulation as well as attitude shown by the stakeholders towards the usage of GMF. Although past studies indicated industry strategy, regulation and attitude are significant in influencing industry acceptance of GMF, there has been comparatively little research which examines the relationship between these variables. In order to fill this gap, a survey was conducted on 248 processed food industries throughout Malaysia in order to examine the relationship of industry strategy, regulation and attitude on industry acceptance of GMF. In regards to Pearson correlation, the acceptance of GMF in the Malaysian food industries inherently increased due to the implementation or support of proper strategy, systematic regulatory system and positive attitude’s feedback or response gained from the food manufacturers. Consequently, GMF acceptance among food industries contributed to the enhancement and development of Malaysia’s economy and performance.