Factors influencing intention to use mobile banking in Bank Simpanan Nasional using modified technology readiness acceptance model (TRAM)
The aspiration of this research is to study the factors that influence the intention to use mobile banking in Malaysian perspective by using integrated model TRAM. The theoretical framework of this research is the combination of technology readiness (TR) and technology acceptance model (TAM), where...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/5950/ |
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