Consumption values, consumer attitude, brand preference and intention to purchase hybrid car among Malaysian consumers

• Main Author: Teoh, Chai Wen
• Format: Thesis
• Language: English; English
• Published: 2015
• Subjects: HF5415.33 Consumer Behavior.
• Online Access: http://etd.uum.edu.my/5739/

This study focuses on the determinants of hybrid car purchase intention in the Malaysian automotive industry. This study conceptualizes consumption values as a multi-dimensional construct which consists of five dimensions of values, i.e. functional value, symbolic value, emotional value, novelty val...