Examining product and external factors affecting the satisfaction of smartphone consumers

Smartphone is a fast growing product in electronic industry and it has been considered important for most of the people following its diversity of its use. The purpose of this study is to identify factors that affect satisfaction of customer after purchasing the product. The study employs quantitat...

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Bibliographic Details
Main Author: Faiz, Masnan
Format: Thesis
Language:English
English
Published: 2015
Subjects:
Online Access:http://etd.uum.edu.my/5677/
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