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Examining product and external factors affecting the satisfaction of smartphone consumers

Smartphone is a fast growing product in electronic industry and it has been considered important for most of the people following its diversity of its use. The purpose of this study is to identify factors that affect satisfaction of customer after purchasing the product. The study employs quantitat...

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Main Author: Faiz, Masnan
Format: Thesis
Language:English
English
Published: 2015
Subjects:
HF5415.33 Consumer Behavior.
Online Access:http://etd.uum.edu.my/5677/
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spelling my.uum.etd.56772021-03-18T06:54:45Z http://etd.uum.edu.my/5677/ Examining product and external factors affecting the satisfaction of smartphone consumers Faiz, Masnan HF5415.33 Consumer Behavior. Smartphone is a fast growing product in electronic industry and it has been considered important for most of the people following its diversity of its use. The purpose of this study is to identify factors that affect satisfaction of customer after purchasing the product. The study employs quantitative method by surveying Generation Y among in Northern region of Malaysia with 382 respondents was participated. This study employs the Descriptive analysis, Correlation analysis, and Multiple Regression analysis. The results of this study are supported that product judgment, product feature, social influence, brand image and country of origin are correlate significantly with customer satisfaction. Meanwhile, the most influential element on customer satisfaction is product judgment. A discussion of the result of this study will form the basis recommendation for local producers, academicians and other stakeholders of the smartphone industry in Malaysia. 2015 Thesis NonPeerReviewed text en /5677/1/s815538_01.pdf text en /5677/2/s815538_02.pdf Faiz, Masnan (2015) Examining product and external factors affecting the satisfaction of smartphone consumers. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Faiz, Masnan
Examining product and external factors affecting the satisfaction of smartphone consumers
description Smartphone is a fast growing product in electronic industry and it has been considered important for most of the people following its diversity of its use. The purpose of this study is to identify factors that affect satisfaction of customer after purchasing the product. The study employs quantitative method by surveying Generation Y among in Northern region of Malaysia with 382 respondents was participated. This study employs the Descriptive analysis, Correlation analysis, and Multiple Regression analysis. The results of this study are supported that product judgment, product feature, social influence, brand image and country of origin are correlate significantly with customer satisfaction. Meanwhile, the most influential element on customer satisfaction is product judgment. A discussion of the result of this study will form the basis recommendation for local producers, academicians and other stakeholders of the smartphone industry in Malaysia.
format Thesis
author Faiz, Masnan
author_facet Faiz, Masnan
author_sort Faiz, Masnan
title Examining product and external factors affecting the satisfaction of smartphone consumers
title_short Examining product and external factors affecting the satisfaction of smartphone consumers
title_full Examining product and external factors affecting the satisfaction of smartphone consumers
title_fullStr Examining product and external factors affecting the satisfaction of smartphone consumers
title_full_unstemmed Examining product and external factors affecting the satisfaction of smartphone consumers
title_sort examining product and external factors affecting the satisfaction of smartphone consumers
publishDate 2015
url http://etd.uum.edu.my/5677/
_version_ 1695533684672692224
score 13.2014675

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