Determinants of loyalty and the effect of switching cost towards mobile telecommunication service providers in Malaysia

Customer loyalty has been a highly sought after topic among academicians and industry practitioners to enable growth and competitiveness enhancement. This research investigated the challenges plaguing the mobile telecommunication industry, namely fluctuating revenue despite growth in the number of...

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Bibliographic Details
Main Author: Aravindan Kalisri Logeswaran, Velachamy
Format: Thesis
Language:English
English
Published: 2015
Subjects:
Online Access:https://etd.uum.edu.my/5384/1/s90862.pdf
https://etd.uum.edu.my/5384/2/s90862_abstract.pdf
https://etd.uum.edu.my/5384/
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