Marketing adaptation strategy and export performance of Malaysian manufacturers: Moderating role of external market environment

The purpose of this study is to determine whether there is a significant relationship between marketing adaptation strategy and export performance among Malaysian manufacturers. The marketing adaptation factors surveyed include product adaptation, pricing adaptation, distribution adaptation and prom...

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Bibliographic Details
Main Author: Kui, Juan Tiang
Format: Thesis
Language:English
English
Published: 2015
Subjects:
Online Access:http://etd.uum.edu.my/5337/
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