Critical Success Factors in New Product Development: A Survey in Malaysian Manufacturing Industry

The importance of new product development (NPD) has grown radically over the last few decades, and is now the leading driver of competition in many industries all over the world including Malaysia. This study only focuses on critical factors as key success in NPD for manufacturing sector that has b...

Full description

Saved in:
Bibliographic Details
Main Author: Mohd Rohaizad, Abdul Latib
Format: Thesis
Language:English
English
Published: 2011
Subjects:
Online Access:http://etd.uum.edu.my/2797/1/Mohd_Rohaizad_Abdul_Latib.pdf
http://etd.uum.edu.my/2797/2/1.Mohd_Rohaizad_Abdul_Latib.pdf
http://etd.uum.edu.my/2797/
Tags: Add Tag
No Tags, Be the first to tag this record!