To buy or not to buy: Factors influencing life insurance purchase intention
The purpose of this thesis paper is to investigate the influence of five factors namely Word-of-mouth, Trust, Reputation, Loyalty, and Customer Satisfaction on life insurance Purchase Intention. Existing customers in Great Eastern Life Assurance (M) Berhad, Alor Setar were chosen as samples of this...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Language: | English English |
Published: |
2014
|
Subjects: | |
Online Access: | https://etd.uum.edu.my/5047/1/s813394.pdf https://etd.uum.edu.my/5047/2/s813394_abstract.pdf https://etd.uum.edu.my/5047/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.uum.etd.5047 |
---|---|
record_format |
eprints |
spelling |
my.uum.etd.50472023-01-17T00:43:08Z https://etd.uum.edu.my/5047/ To buy or not to buy: Factors influencing life insurance purchase intention Tan, Hooi Sean HF5415.33 Consumer Behavior. The purpose of this thesis paper is to investigate the influence of five factors namely Word-of-mouth, Trust, Reputation, Loyalty, and Customer Satisfaction on life insurance Purchase Intention. Existing customers in Great Eastern Life Assurance (M) Berhad, Alor Setar were chosen as samples of this study. A survey using 400 questionnaires was distributed to the respondents and 327 of them were returned and usable. Correlation and regression analysis were adopted to analyse all data. The findings indicated that all the independent variables (Word-of-mouth, Trust, Reputation, Loyalty, and Customer Satisfaction) had a certain degree of relationship with Purchase Intention. The results showed that customer satisfaction had the strongest significant positive relationship with purchase intention with correlation value of 0.796, followed by reputation with correlation value of 0.774. Only two variables which are reputation and customer satisfaction influenced purchase intention. The findings suggest that reputation of the company can be an important factor that influences customers’ purchase intentions. In other words, good reputation of an insurance company brings good impact in terms of image to customers. Customers will feel confident towards the insurance company and increase their intention to purchase 2014 Thesis NonPeerReviewed text en https://etd.uum.edu.my/5047/1/s813394.pdf text en https://etd.uum.edu.my/5047/2/s813394_abstract.pdf Tan, Hooi Sean (2014) To buy or not to buy: Factors influencing life insurance purchase intention. Masters thesis, Universiti Utara Malaysia. |
institution |
Universiti Utara Malaysia |
building |
UUM Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Utara Malaysia |
content_source |
UUM Electronic Theses |
url_provider |
http://etd.uum.edu.my/ |
language |
English English |
topic |
HF5415.33 Consumer Behavior. |
spellingShingle |
HF5415.33 Consumer Behavior. Tan, Hooi Sean To buy or not to buy: Factors influencing life insurance purchase intention |
description |
The purpose of this thesis paper is to investigate the influence of five factors namely Word-of-mouth, Trust, Reputation, Loyalty, and Customer Satisfaction on life insurance Purchase Intention. Existing customers in Great Eastern Life Assurance (M) Berhad, Alor Setar were chosen as samples of this study. A survey using 400 questionnaires was distributed to the respondents and 327 of them were returned and usable. Correlation and regression analysis were adopted to analyse all data. The findings indicated that all the independent variables (Word-of-mouth, Trust, Reputation, Loyalty, and Customer Satisfaction) had a certain degree of relationship with Purchase Intention. The results showed that customer satisfaction had the strongest significant positive relationship with purchase intention with correlation value of 0.796, followed by reputation with correlation value of 0.774. Only two variables which are reputation and customer satisfaction influenced purchase intention. The findings suggest that
reputation of the company can be an important factor that influences customers’ purchase
intentions. In other words, good reputation of an insurance company brings good impact in
terms of image to customers. Customers will feel confident towards the insurance company
and increase their intention to purchase |
format |
Thesis |
author |
Tan, Hooi Sean |
author_facet |
Tan, Hooi Sean |
author_sort |
Tan, Hooi Sean |
title |
To buy or not to buy: Factors influencing life insurance purchase intention |
title_short |
To buy or not to buy: Factors influencing life insurance purchase intention |
title_full |
To buy or not to buy: Factors influencing life insurance purchase intention |
title_fullStr |
To buy or not to buy: Factors influencing life insurance purchase intention |
title_full_unstemmed |
To buy or not to buy: Factors influencing life insurance purchase intention |
title_sort |
to buy or not to buy: factors influencing life insurance purchase intention |
publishDate |
2014 |
url |
https://etd.uum.edu.my/5047/1/s813394.pdf https://etd.uum.edu.my/5047/2/s813394_abstract.pdf https://etd.uum.edu.my/5047/ |
_version_ |
1755875166545510400 |
score |
13.160551 |