The study on strategic planning process and performance of Universiti Malaysia Perlis

This research aims to identify strategic planning process characteristics in Universiti Malaysia Perlis (UniMAP) and to examine its relationship with firm performance. Existing literature, both theoretical and empirical, is examined to identify the state of knowledge regarding strategic planning...

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Main Author: Siti Farah Syazana, Mohamed Yusoff
Format: Thesis
Language:English
English
Published: 2015
Subjects:
Online Access:http://etd.uum.edu.my/4892/
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spelling my.uum.etd.48922021-04-05T01:21:28Z http://etd.uum.edu.my/4892/ The study on strategic planning process and performance of Universiti Malaysia Perlis Siti Farah Syazana, Mohamed Yusoff HD28-70 Management. Industrial Management This research aims to identify strategic planning process characteristics in Universiti Malaysia Perlis (UniMAP) and to examine its relationship with firm performance. Existing literature, both theoretical and empirical, is examined to identify the state of knowledge regarding strategic planning process. This study was done via a survey of Universiti Malaysia Perlis (UniMAP) staf who involves in strategic planning process. The results of the survey provided information on the relationship of strategic planning process applied in UniMAP and how it reflects towards the firm performance. Key findings provided empirical evidence about the involvement of top and line management in planning, and the impact of strategic planning process towards UniMAP performance. Furthermore, the study found a strong positive relationship between strategic planning and firm performance. This research gives new empirical evidence about the value of strategic planning to corporate performance in the context of UniMAP 2015 Thesis NonPeerReviewed text en /4892/1/s813383.pdf text en /4892/2/s813383_abstract.pdf Siti Farah Syazana, Mohamed Yusoff (2015) The study on strategic planning process and performance of Universiti Malaysia Perlis. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HD28-70 Management. Industrial Management
spellingShingle HD28-70 Management. Industrial Management
Siti Farah Syazana, Mohamed Yusoff
The study on strategic planning process and performance of Universiti Malaysia Perlis
description This research aims to identify strategic planning process characteristics in Universiti Malaysia Perlis (UniMAP) and to examine its relationship with firm performance. Existing literature, both theoretical and empirical, is examined to identify the state of knowledge regarding strategic planning process. This study was done via a survey of Universiti Malaysia Perlis (UniMAP) staf who involves in strategic planning process. The results of the survey provided information on the relationship of strategic planning process applied in UniMAP and how it reflects towards the firm performance. Key findings provided empirical evidence about the involvement of top and line management in planning, and the impact of strategic planning process towards UniMAP performance. Furthermore, the study found a strong positive relationship between strategic planning and firm performance. This research gives new empirical evidence about the value of strategic planning to corporate performance in the context of UniMAP
format Thesis
author Siti Farah Syazana, Mohamed Yusoff
author_facet Siti Farah Syazana, Mohamed Yusoff
author_sort Siti Farah Syazana, Mohamed Yusoff
title The study on strategic planning process and performance of Universiti Malaysia Perlis
title_short The study on strategic planning process and performance of Universiti Malaysia Perlis
title_full The study on strategic planning process and performance of Universiti Malaysia Perlis
title_fullStr The study on strategic planning process and performance of Universiti Malaysia Perlis
title_full_unstemmed The study on strategic planning process and performance of Universiti Malaysia Perlis
title_sort study on strategic planning process and performance of universiti malaysia perlis
publishDate 2015
url http://etd.uum.edu.my/4892/
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score 12.913726