The study on strategic planning process and performance of Universiti Malaysia Perlis

This research aims to identify strategic planning process characteristics in Universiti Malaysia Perlis (UniMAP) and to examine its relationship with firm performance. Existing literature, both theoretical and empirical, is examined to identify the state of knowledge regarding strategic planning...

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Bibliographic Details
Main Author: Siti Farah Syazana, Mohamed Yusoff
Format: Thesis
Published: 2015
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