Corporate image determinants and the role of attitudes in direct selling companies
Frauds and internet scams have tarnished the image of the direct selling company scams in recent years, and many around the world hold a negative attitude about the direct selling business. This negative corporate image has also been triggered by illegal pyramid schemes, lack of corporate social re...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/4318/1/s92580.pdf https://etd.uum.edu.my/4318/9/s92580_abstract.pdf https://etd.uum.edu.my/4318/ |
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