Strategy by prototyping framework for SMEs through integrating design thinking and balanced scorecard
The purpose of this research is to study the integration of two management concepts, Design Thinking (DT) and the Balanced Scorecard (BSC), for business strategy. Through Action Research (AR), DT and BSC were used to assist the selected case company from the ICT industry implement its strategic cha...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/4255/1/s93659.pdf https://etd.uum.edu.my/4255/7/s93659_abstract.pdf https://etd.uum.edu.my/4255/ |
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