A Study of Factors Influencing Customer Loyalty on Keretapi Tanah Melayu Intercity Services
The cost of selling to new customers is much higher than the cost of selling to existing customers. Therefore, it is important for the company to foster customer loyalty. This research is about a study on relationship between factors influencing customer loyalty on KTM Intercity Services. Factors su...
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| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/3635/1/s800488.pdf http://etd.uum.edu.my/3635/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000337040 |
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