Factors Influencing Consumers' Acceptance of Mobile Marketing Services
The research of mobile marketing services is still at the early stage and the reason to explain the acceptance as well as the understanding of the actual usage level of mobile marketing services still remains unclear. To investigate this issue, this study has examined the acceptance of mobile market...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/3502/1/s91480.pdf http://etd.uum.edu.my/3502/8/s91480.pdf http://etd.uum.edu.my/3502/ |
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