Cognitive Biases in Decision Making: Maximizing Utility or Minimizing the Effort?
This study examines cognitive biases in human decision-making. Three research objectives are investigated in the study: (i) identifying cognitive biases before the process of decision-making by individuals, (ii) identifying cognitive biases after the process of decision-making by individual and, (ii...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/3147/1/TEH_WOOI_TEIK.pdf http://etd.uum.edu.my/3147/4/TEH_WOOI_TEIK.pdf http://etd.uum.edu.my/3147/ |
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