Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing

• المؤلف الرئيسي: Jaibalan, Harirajan
• التنسيق: أطروحة
• اللغة: English; English
• منشور في: 2012
• الموضوعات: HD28-70 Management. Industrial Management
• الوصول للمادة أونلاين: http://etd.uum.edu.my/3061/1/Jaibalan_Harirajan.pdf; http://etd.uum.edu.my/3061/3/Jaibalan_Harirajan.pdf; http://etd.uum.edu.my/3061/

The purpose of this study is to examine and gain a better understanding of the Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing. This study focuses on Malaysian’s top car manufacturing company Perusahaan Automobile National (PROTON). PROTON has not been able to mark...