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Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing

The purpose of this study is to examine and gain a better understanding of the Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing. This study focuses on Malaysian’s top car manufacturing company Perusahaan Automobile National (PROTON). PROTON has not been able to mark...

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Main Author: Jaibalan, Harirajan
Format: Thesis
Language:English
English
Published: 2012
Subjects:
HD28-70 Management. Industrial Management
Online Access:http://etd.uum.edu.my/3061/1/Jaibalan_Harirajan.pdf
http://etd.uum.edu.my/3061/3/Jaibalan_Harirajan.pdf
http://etd.uum.edu.my/3061/
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id my.uum.etd.3061
record_format eprints
spelling my.uum.etd.30612016-04-19T07:47:27Z http://etd.uum.edu.my/3061/ Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing Jaibalan, Harirajan HD28-70 Management. Industrial Management The purpose of this study is to examine and gain a better understanding of the Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing. This study focuses on Malaysian’s top car manufacturing company Perusahaan Automobile National (PROTON). PROTON has not been able to market the its products, namely, cars and spare parts in comparison to competitors. The researcher feels that it may be inappropriate Corporate Branding and Reputation Management or sheer absence of it. A study was conducted, involving Delphi method, to extract a useful path forward to steer the company for better Corporate Branding and Reputation management. 2012 Thesis NonPeerReviewed text en http://etd.uum.edu.my/3061/1/Jaibalan_Harirajan.pdf text en http://etd.uum.edu.my/3061/3/Jaibalan_Harirajan.pdf Jaibalan, Harirajan (2012) Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HD28-70 Management. Industrial Management
spellingShingle HD28-70 Management. Industrial Management
Jaibalan, Harirajan
Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
description The purpose of this study is to examine and gain a better understanding of the Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing. This study focuses on Malaysian’s top car manufacturing company Perusahaan Automobile National (PROTON). PROTON has not been able to market the its products, namely, cars and spare parts in comparison to competitors. The researcher feels that it may be inappropriate Corporate Branding and Reputation Management or sheer absence of it. A study was conducted, involving Delphi method, to extract a useful path forward to steer the company for better Corporate Branding and Reputation management.
format Thesis
author Jaibalan, Harirajan
author_facet Jaibalan, Harirajan
author_sort Jaibalan, Harirajan
title Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
title_short Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
title_full Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
title_fullStr Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
title_full_unstemmed Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
title_sort corporate branding and reputation management in malaysian indigenous manufacturing
publishDate 2012
url http://etd.uum.edu.my/3061/1/Jaibalan_Harirajan.pdf
http://etd.uum.edu.my/3061/3/Jaibalan_Harirajan.pdf
http://etd.uum.edu.my/3061/
_version_ 1644276866946695168
score 13.149126

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