Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
The purpose of this study is to examine and gain a better understanding of the Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing. This study focuses on Malaysian’s top car manufacturing company Perusahaan Automobile National (PROTON). PROTON has not been able to mark...
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| 语言: | English English |
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2012
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| 在线阅读: | http://etd.uum.edu.my/3061/1/Jaibalan_Harirajan.pdf http://etd.uum.edu.my/3061/3/Jaibalan_Harirajan.pdf http://etd.uum.edu.my/3061/ |
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my.uum.etd.30612016-04-19T07:47:27Z http://etd.uum.edu.my/3061/ Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing Jaibalan, Harirajan HD28-70 Management. Industrial Management The purpose of this study is to examine and gain a better understanding of the Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing. This study focuses on Malaysian’s top car manufacturing company Perusahaan Automobile National (PROTON). PROTON has not been able to market the its products, namely, cars and spare parts in comparison to competitors. The researcher feels that it may be inappropriate Corporate Branding and Reputation Management or sheer absence of it. A study was conducted, involving Delphi method, to extract a useful path forward to steer the company for better Corporate Branding and Reputation management. 2012 Thesis NonPeerReviewed text en http://etd.uum.edu.my/3061/1/Jaibalan_Harirajan.pdf text en http://etd.uum.edu.my/3061/3/Jaibalan_Harirajan.pdf Jaibalan, Harirajan (2012) Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing. Masters thesis, Universiti Utara Malaysia. |
| institution |
Universiti Utara Malaysia |
| building |
UUM Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Utara Malaysia |
| content_source |
UUM Electronic Theses |
| url_provider |
http://etd.uum.edu.my/ |
| language |
English English |
| topic |
HD28-70 Management. Industrial Management |
| spellingShingle |
HD28-70 Management. Industrial Management Jaibalan, Harirajan Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing |
| description |
The purpose of this study is to examine and gain a better understanding of the Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing. This study focuses on Malaysian’s top car manufacturing company Perusahaan Automobile National (PROTON). PROTON has not been able to market the its products, namely, cars and spare parts in comparison to competitors. The researcher feels that it may be inappropriate Corporate Branding and Reputation Management or sheer absence of it. A study was conducted, involving Delphi method, to extract a useful path forward to steer the company for better Corporate Branding and Reputation management. |
| format |
Thesis |
| author |
Jaibalan, Harirajan |
| author_facet |
Jaibalan, Harirajan |
| author_sort |
Jaibalan, Harirajan |
| title |
Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing |
| title_short |
Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing |
| title_full |
Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing |
| title_fullStr |
Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing |
| title_full_unstemmed |
Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing |
| title_sort |
corporate branding and reputation management in malaysian indigenous manufacturing |
| publishDate |
2012 |
| url |
http://etd.uum.edu.my/3061/1/Jaibalan_Harirajan.pdf http://etd.uum.edu.my/3061/3/Jaibalan_Harirajan.pdf http://etd.uum.edu.my/3061/ |
| _version_ |
1644276866946695168 |
| score |
13.149126 |