The Relationship Between Trust and Commitment on Customer Retention

This study examines the factors that contribute to customer retention at private hospital in Kedah. A field survey of private hospital customers that visited private hospital in Kedah was conducted to determine the influence of the dimension of trust and commitment on customer retention at private h...

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Bibliographic Details
Main Author: Wan 'Aliaa, Wan Anis
Format: Thesis
Language:English
English
Published: 2011
Subjects:
Online Access:http://etd.uum.edu.my/2627/1/Wan_%27Aliaa_Wan_Anis.pdf
http://etd.uum.edu.my/2627/2/1.Wan_%27Aliaa_Wan_Anis.pdf
http://etd.uum.edu.my/2627/
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