The Role of Marketing in Supporting Entrepreneurship Development: A Study of Small and Medium Sized Enterprise (SMEs)
Marketing is an important element in a successful of entrepreneurship development. Elements of the marketing mix can influence decision making in purchasing by consumers. Thus, this study was conducted to identify the role marketing in contributing towards the development of entrepreneurs in Small a...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/2552/1/Nor_Aziza_Abdul_Aziz.pdf http://etd.uum.edu.my/2552/2/1.Nor_Aziza_Abdul_Aziz.pdf http://etd.uum.edu.my/2552/ |
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