Factors that Affect the Success of CRM Systems in Libyan Firms

With an ever-increasing competition for marketing dominance, many firms have utilized the customer relationship management (CRM) system for improved business intelligence, better decision making, enhanced customer relations, and good quality of services and product offerings. We found the empirical...

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主要作者: Rouhoma, Hatem Mohammed
格式: Thesis
语言:English
English
出版: 2010
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在线阅读:http://etd.uum.edu.my/2519/1/Hatem_Mohammed_Rouhoma.pdf
http://etd.uum.edu.my/2519/2/1.Hatem_Mohammed_Rouhoma.pdf
http://etd.uum.edu.my/2519/
http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758859
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