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Factors that Affect the Success of CRM Systems in Libyan Firms

With an ever-increasing competition for marketing dominance, many firms have utilized the customer relationship management (CRM) system for improved business intelligence, better decision making, enhanced customer relations, and good quality of services and product offerings. We found the empirical...

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Main Author: Rouhoma, Hatem Mohammed
Format: Thesis
Language:English
English
Published: 2010
Subjects:
HF5001-6182 Business
Online Access:http://etd.uum.edu.my/2519/1/Hatem_Mohammed_Rouhoma.pdf
http://etd.uum.edu.my/2519/2/1.Hatem_Mohammed_Rouhoma.pdf
http://etd.uum.edu.my/2519/
http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758859
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spelling my.uum.etd.25192013-07-24T12:16:23Z http://etd.uum.edu.my/2519/ Factors that Affect the Success of CRM Systems in Libyan Firms Rouhoma, Hatem Mohammed HF5001-6182 Business With an ever-increasing competition for marketing dominance, many firms have utilized the customer relationship management (CRM) system for improved business intelligence, better decision making, enhanced customer relations, and good quality of services and product offerings. We found the empirical support for CRM factors that affecting the success of CRM systems in Libyan firms from 100 respondents of different manufacturing firm which have implemented the CRM system. These findings should be of great interest to both researchers and practitioners. 2010-04 Thesis NonPeerReviewed application/pdf en http://etd.uum.edu.my/2519/1/Hatem_Mohammed_Rouhoma.pdf application/pdf en http://etd.uum.edu.my/2519/2/1.Hatem_Mohammed_Rouhoma.pdf Rouhoma, Hatem Mohammed (2010) Factors that Affect the Success of CRM Systems in Libyan Firms. Masters thesis, Universiti Utara Malaysia. http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758859
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Rouhoma, Hatem Mohammed
Factors that Affect the Success of CRM Systems in Libyan Firms
description With an ever-increasing competition for marketing dominance, many firms have utilized the customer relationship management (CRM) system for improved business intelligence, better decision making, enhanced customer relations, and good quality of services and product offerings. We found the empirical support for CRM factors that affecting the success of CRM systems in Libyan firms from 100 respondents of different manufacturing firm which have implemented the CRM system. These findings should be of great interest to both researchers and practitioners.
format Thesis
author Rouhoma, Hatem Mohammed
author_facet Rouhoma, Hatem Mohammed
author_sort Rouhoma, Hatem Mohammed
title Factors that Affect the Success of CRM Systems in Libyan Firms
title_short Factors that Affect the Success of CRM Systems in Libyan Firms
title_full Factors that Affect the Success of CRM Systems in Libyan Firms
title_fullStr Factors that Affect the Success of CRM Systems in Libyan Firms
title_full_unstemmed Factors that Affect the Success of CRM Systems in Libyan Firms
title_sort factors that affect the success of crm systems in libyan firms
publishDate 2010
url http://etd.uum.edu.my/2519/1/Hatem_Mohammed_Rouhoma.pdf
http://etd.uum.edu.my/2519/2/1.Hatem_Mohammed_Rouhoma.pdf
http://etd.uum.edu.my/2519/
http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758859
_version_ 1644276715101356032
score 13.149126

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