Showroom CRM framework: a multi-channel integrated retail system for an authorized automobile dealer
The multichannel integrated concept is the core of the customer relationship management (CRM) systems of today's business. This thesis is a case study of an authorized automobile dealer who faces a critical problem of sales that do not meet the dealership target due to customer dissatisfaction...
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| Format: | Thesis |
| Language: | English English English English |
| Published: |
2019
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| Online Access: | https://etd.uum.edu.my/9272/1/Deposit%20Permission%20Not%20Alllow_s95344.pdf https://etd.uum.edu.my/9272/2/s95344_01.pdf https://etd.uum.edu.my/9272/3/s95344_02.pdf https://etd.uum.edu.my/9272/4/s95344_references.docx https://etd.uum.edu.my/9272/ |
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