Factors that Affect the Success of CRM Systems in Libyan Firms
With an ever-increasing competition for marketing dominance, many firms have utilized the customer relationship management (CRM) system for improved business intelligence, better decision making, enhanced customer relations, and good quality of services and product offerings. We found the empirical...
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2010
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| 在線閱讀: | http://etd.uum.edu.my/2519/1/Hatem_Mohammed_Rouhoma.pdf http://etd.uum.edu.my/2519/2/1.Hatem_Mohammed_Rouhoma.pdf http://etd.uum.edu.my/2519/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758859 |
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my.uum.etd.25192013-07-24T12:16:23Z http://etd.uum.edu.my/2519/ Factors that Affect the Success of CRM Systems in Libyan Firms Rouhoma, Hatem Mohammed HF5001-6182 Business With an ever-increasing competition for marketing dominance, many firms have utilized the customer relationship management (CRM) system for improved business intelligence, better decision making, enhanced customer relations, and good quality of services and product offerings. We found the empirical support for CRM factors that affecting the success of CRM systems in Libyan firms from 100 respondents of different manufacturing firm which have implemented the CRM system. These findings should be of great interest to both researchers and practitioners. 2010-04 Thesis NonPeerReviewed application/pdf en http://etd.uum.edu.my/2519/1/Hatem_Mohammed_Rouhoma.pdf application/pdf en http://etd.uum.edu.my/2519/2/1.Hatem_Mohammed_Rouhoma.pdf Rouhoma, Hatem Mohammed (2010) Factors that Affect the Success of CRM Systems in Libyan Firms. Masters thesis, Universiti Utara Malaysia. http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758859 |
| institution |
Universiti Utara Malaysia |
| building |
UUM Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Utara Malaysia |
| content_source |
UUM Electronic Theses |
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http://etd.uum.edu.my/ |
| language |
English English |
| topic |
HF5001-6182 Business |
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HF5001-6182 Business Rouhoma, Hatem Mohammed Factors that Affect the Success of CRM Systems in Libyan Firms |
| description |
With an ever-increasing competition for marketing dominance, many firms have utilized the customer relationship management (CRM) system for improved business intelligence, better decision making, enhanced customer relations, and good quality of services and product offerings. We found the empirical support for CRM factors that affecting the success of CRM systems in Libyan firms from 100 respondents of different manufacturing firm which have implemented the CRM system. These findings should be of great interest to both researchers and practitioners. |
| format |
Thesis |
| author |
Rouhoma, Hatem Mohammed |
| author_facet |
Rouhoma, Hatem Mohammed |
| author_sort |
Rouhoma, Hatem Mohammed |
| title |
Factors that Affect the Success of CRM Systems in Libyan Firms |
| title_short |
Factors that Affect the Success of CRM Systems in Libyan Firms |
| title_full |
Factors that Affect the Success of CRM Systems in Libyan Firms |
| title_fullStr |
Factors that Affect the Success of CRM Systems in Libyan Firms |
| title_full_unstemmed |
Factors that Affect the Success of CRM Systems in Libyan Firms |
| title_sort |
factors that affect the success of crm systems in libyan firms |
| publishDate |
2010 |
| url |
http://etd.uum.edu.my/2519/1/Hatem_Mohammed_Rouhoma.pdf http://etd.uum.edu.my/2519/2/1.Hatem_Mohammed_Rouhoma.pdf http://etd.uum.edu.my/2519/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758859 |
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1644276715101356032 |
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13.154949 |