Pemasaran Politik dan Politik Kepartaian di Indonesia: Kajian Pemilihan Umum Tahun 2009 di Daerah Khusus Ibukota Jakarta

• Main Author: Alie, Marzuki
• Format: Thesis
• Language: English; English
• Published: 2010
• Subjects: JQ Political institutions and public administration (Asia)
• Online Access: http://etd.uum.edu.my/2406/1/Marzuki_Alie.pdf; http://etd.uum.edu.my/2406/2/1.Marzuki_Alie.pdf; http://etd.uum.edu.my/2406/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000763468

This research was conducted with the aim to explain the factors influencing voters' decision on a political party in DKI region of Jakarta. The research framework was based on the Theory of Reasoned Action (TRA) proposed by Fishbein and Ajzen. The outcome of focus group discussion and adaptatio...