Factors that Influence Consumer to Choose Islamic House Financing in Hong Leong Bank Berhad

• 第一著者: Noriza, Abd Aziz
• フォーマット: 学位論文
• 言語: English; English
• 出版事項: 2009
• 主題: HG Finance
• オンライン･アクセス: http://etd.uum.edu.my/1895/1/Noriza_Abd_Aziz.pdf; http://etd.uum.edu.my/1895/2/1.Noriza_Abd_Aziz.pdf; http://etd.uum.edu.my/1895/

Islamic House financing has been introduced and implemented in Hong Leong Bank Berhad since 1999. However, we do not know how far justification level of consumer acceptance and perception of this Islamic product. This study deals with several factors namely level of perceived awareness, understandi...