Factors that Influence Consumer to Choose Islamic House Financing in Hong Leong Bank Berhad
Islamic House financing has been introduced and implemented in Hong Leong Bank Berhad since 1999. However, we do not know how far justification level of consumer acceptance and perception of this Islamic product. This study deals with several factors namely level of perceived awareness, understandi...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/1895/1/Noriza_Abd_Aziz.pdf http://etd.uum.edu.my/1895/2/1.Noriza_Abd_Aziz.pdf http://etd.uum.edu.my/1895/ |
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