The roles of human resource management to digital marketing in Nigeria
The digital transformation of marketing has led to significant changes in the skills and competencies required for successful digital marketing performance. In this context, the role of human resource management (HRM) has become increasingly important in supporting and enabling the implementation of...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2024
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| Online Access: | https://etd.uum.edu.my/11611/1/Depositpermission_s830475.pdf https://etd.uum.edu.my/11611/2/s830475_01.pdf https://etd.uum.edu.my/11611/ |
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