Development of facebook performance index in Malaysia higher education institutions using critic-topsis approach

• Main Author: Nur Eleesa, Muhammad Faresh Shah Suresh
• Format: Thesis
• Language: English; English; English
• Published: 2023
• Subjects: T58.5-58.64 Information technology; T58.6-58.62 Management information systems; LB2300 Higher Education
• Online Access: https://etd.uum.edu.my/10861/1/permission%20to%20deposit-not%20allow-s827903.pdf; https://etd.uum.edu.my/10861/2/s827903_01.pdf; https://etd.uum.edu.my/10861/3/s827903_02.pdf; https://etd.uum.edu.my/10861/

Higher Education Institutions (HEIs) in Malaysia are actively using Facebook (FB) as a platform to communicate and update current university information. FB has provided HEIs with page insights, including FB metrics viewed as criteria to measure and monitor their FB performance. Although the FB page...