Examining customers’ intention to switch to prepaid mobile phone service providers in northern Malaysia

The Malaysian telecommunication industry is becoming more competitive allowing mobile phone subscribers expose to a broader choice of service providers. However, there are limited studies on the factors influencing customers' intention to switch to prepaid mobile phone services in the Malaysian...

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Bibliographic Details
Main Author: Wan 'Aliaa, Wan Anis
Format: Thesis
Language:English
English
English
Published: 2022
Subjects:
Online Access:https://etd.uum.edu.my/10423/1/permission%20to%20deposit-not%20allow-900167.pdf
https://etd.uum.edu.my/10423/2/s900167_01.pdf
https://etd.uum.edu.my/10423/3/s900167_02.pdf
https://etd.uum.edu.my/10423/
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