Intention and adoption of mobile coupon among mobile phone users in Klang Valley

The arrival of mobile marketing communication has created a new method of sales promotion and advertising technique called mobile coupon. The main objective of this research is to examine the determinants of consumers’ intentions to subscribe mobile coupon and the consequence mobile coupon adoption...

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Bibliographic Details
Main Author: Chong, Kok Wai
Format: Thesis
Language:English
English
Published: 2014
Subjects:
Online Access:https://etd.uum.edu.my/4919/1/s92009.pdf
https://etd.uum.edu.my/4919/2/s92009_abstract.pdf
https://etd.uum.edu.my/4919/
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