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Review of literatures on trust factors affecting customer's purchase intention on SOHO seller: S-commerce context

Small home-grown businesses have evolved with the emerging of web 3.0 technology. As the businesses nature based on e-commerce concept but in a smaller scale, SOHO face difficulty to gain customer's trust as they are using Social Network Sites (SNSs) in steering their business online. Trust bet...

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Main Authors: Ramli, R., Bakar, A.A., Aziz, N.
Format: Article
Published: International Information Institute Ltd. 2016
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-84989935857&partnerID=40&md5=718646cc3c146ba1ae51afe3dc3eb047
http://eprints.utp.edu.my/30842/
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spelling my.utp.eprints.308422022-03-25T07:39:01Z Review of literatures on trust factors affecting customer's purchase intention on SOHO seller: S-commerce context Ramli, R. Bakar, A.A. Aziz, N. Small home-grown businesses have evolved with the emerging of web 3.0 technology. As the businesses nature based on e-commerce concept but in a smaller scale, SOHO face difficulty to gain customer's trust as they are using Social Network Sites (SNSs) in steering their business online. Trust between seller and customer play important role in conducting business online as goods or services are not tangible. Hence, a study on factors that contribute to trust that lead to customer's purchase decision in SOHO environment are required. © 2016 International Information Institute. International Information Institute Ltd. 2016 Article NonPeerReviewed https://www.scopus.com/inward/record.uri?eid=2-s2.0-84989935857&partnerID=40&md5=718646cc3c146ba1ae51afe3dc3eb047 Ramli, R. and Bakar, A.A. and Aziz, N. (2016) Review of literatures on trust factors affecting customer's purchase intention on SOHO seller: S-commerce context. Information (Japan), 19 (7B). pp. 2791-2796. http://eprints.utp.edu.my/30842/
institution Universiti Teknologi Petronas
building UTP Resource Centre
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Petronas
content_source UTP Institutional Repository
url_provider http://eprints.utp.edu.my/
description Small home-grown businesses have evolved with the emerging of web 3.0 technology. As the businesses nature based on e-commerce concept but in a smaller scale, SOHO face difficulty to gain customer's trust as they are using Social Network Sites (SNSs) in steering their business online. Trust between seller and customer play important role in conducting business online as goods or services are not tangible. Hence, a study on factors that contribute to trust that lead to customer's purchase decision in SOHO environment are required. © 2016 International Information Institute.
format Article
author Ramli, R.
Bakar, A.A.
Aziz, N.
spellingShingle Ramli, R.
Bakar, A.A.
Aziz, N.
Review of literatures on trust factors affecting customer's purchase intention on SOHO seller: S-commerce context
author_facet Ramli, R.
Bakar, A.A.
Aziz, N.
author_sort Ramli, R.
title Review of literatures on trust factors affecting customer's purchase intention on SOHO seller: S-commerce context
title_short Review of literatures on trust factors affecting customer's purchase intention on SOHO seller: S-commerce context
title_full Review of literatures on trust factors affecting customer's purchase intention on SOHO seller: S-commerce context
title_fullStr Review of literatures on trust factors affecting customer's purchase intention on SOHO seller: S-commerce context
title_full_unstemmed Review of literatures on trust factors affecting customer's purchase intention on SOHO seller: S-commerce context
title_sort review of literatures on trust factors affecting customer's purchase intention on soho seller: s-commerce context
publisher International Information Institute Ltd.
publishDate 2016
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-84989935857&partnerID=40&md5=718646cc3c146ba1ae51afe3dc3eb047
http://eprints.utp.edu.my/30842/
_version_ 1738657164389515264
score 13.211869

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