A bertrand game-based approach to hotel yield management strategies
This chapter examines hotel yield management from a game perspective using a duopoly situation of two hotels. The hotel yield management determines strategies by considering the number of available rooms in the Bertrand situation. Each hotel does not know the strategies adopted by a competitive hote...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
IGI Global
2016
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85016561480&doi=10.4018%2f978-1-5225-1054-3.ch002&partnerID=40&md5=a29132ab14f7f14d846b3262588d59bc http://eprints.utp.edu.my/30797/ |
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